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Quote & Comment -- SBWoB's Newest AdditionThe Quote
The CommentThis is the kind of myopic thinking that really gets my back up. Now, I'm no great friend of Big Alcohol -- in fact, many big beer and liquor ads disgust me as much as they might Mr. Hacker -- but I cannot accept the blanket assertion that alcohol is addictive, because to do so is to completely ignore the context in which North American society places beer, wine and spirits. On this continent, we seem to labour under the misguided notion that we are protecting our youth by making it illegal for them to buy alcohol until they are of a certain, randomly-selected age (ranging from a low of 18 to a high of 21). I maintain, as I have for years, that doing this only encourages a "forbidden fruit" mentality that makes illicit consumption all the more attractive to people under the legal age and encourages those who have just reached the proscribed drinking age to take advantage of their "privilege" as much and as frequently as possible. This, I believe, is a major problem in North America. And as far as over-drinking across age lines goes, I have seen many a study which indicates that the biggest problems are associated with "binge drinking," or in other words, Friday and Saturday night alcohol splurges. If addiction to alcohol were really the problem, wouldn't these "bingers" be going through withdrawal from Sunday to Thursday? I would think so, and thus I suggest that the problem is not some imaginary addiction, but an attitude that makes it a social norm to drink heavily on the weekends and abstain mid-week. In the long run, the problem as I see it lies not with alcohol per se, but with our society's view of alcohol. And while some of the blame for this warped view does most certainly rest at the feet of irresponsible alcohol advertisers, our distorted public policy view must certainly be the greater culprit here. Feedback?We're very interested in your news, notes, comments and questions, so please feel free to contact SBWoB by clicking on the link below. Or you can add your comments when you sign up for the World of Beer Update, a mid-month e-mail newsletter that brings even more of the world of beer to your computer. Send Feedback To: beaumont@worldofbeer.com Stephen Beaumont reserves all rights that pertain to the text of his articles, in any form that it appears. |
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