The beer industry is seeing unprecedented growth around the world, with expected market size of $688.4 billion in sales by 2020, with a growth rate of 6% forecasted from 2015-2020.* The industry is seeing an upward trend based on a rise in disposable income and changing lifestyles of global consumers.
With that growth, drinking preferences have increased for micro-breweries, and the craft beer industry is expected to register a growth rate of over 9% globally from 2015-2020.* Larger numbers of discerning consumers are shifting to locally produced beers and this popularity has paved the path for a new generation of breweries in Europe, Latin America and Asia.
Shanghai Franchisee Team