The Global Craft Beer Opportunity

The beer industry is seeing unprecedented growth around the world, with expected market size of $688.4 billion in sales by 2020, with a growth rate of 6% forecasted from 2015-2020.* The industry is seeing an upward trend based on a rise in disposable income and changing lifestyles of global consumers.

With that growth, drinking preferences have increased for micro-breweries, and the craft beer industry is expected to register a growth rate of over 9% globally from 2015-2020.* Larger numbers of discerning consumers are shifting to locally produced beers and this popularity has paved the path for a new generation of breweries in Europe, Latin America and Asia.

Shanghai Franchisee Team

What Makes World of Beer the Right Choice?

Support Staff
Corporate franchising office support in Real Estate, Development, Construction, Operations and Marketing.
International Development Expertise
Team has over 20 years of experience in developing restaurants globally.
Beer Selection
Our partnerships with breweries and distributors in the US and abroad will provide unique offerings for your market.
Beer School
Complete training program for staff including tastings, beer style and history knowledge, and food pairings to help them provide superior customer service for well-established and developing beer markets.
Innovative Food Menu
A bold collection of innovative dishes and tavern classics geared toward enhancing the flavor of craft beer. In addition, our chef will work with regional experts to develop local dishes to meet customer tastes in your market.

International Qualifications

How to get started:

  • Step 1: Complete the request for consideration form and our VP of International Development will be in touch right away
  • Step 2: Once approved, complete World of Beer Application (Download Here)

Ideal Candidate/Requirements

  • Liquidity $1,500,000 USD
  • Net Worth $3,000,000 USD
  • The ability to open multiple Taverns following an agreed upon Development Schedule
  • Some level of Business Ownership and Employee Management Experience
  • Local market knowledge in:
    • Real Estate
    • Consumer Demographics and Preferences
    • Labor Laws
    • Government Regulations
    • Purchasing and Distribution

Basic Fees and Costs

Development Fee
Based on Market Size
Franchise Fee
$30,000 USD per location
Royalty Fee
6.0% of Sales
Marketing Fee
1.5% of Sales spent in local market
Global Marketing Fund
0.5% of Sales
The investment required to open each individual location will vary from country to country
*Allied Market Research: Beer Market By Type (Strong Beer, Light Beer), Production (Macro, Micro Brewery), Category (Premium, Super premium, Normal) and Packaging (Canned, Bottled, Draught) - Global Opportunity Analysis and Industry Forecast, 2014 – 2020