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Oktoberfest is Here!

Oktoberfest is Here!

Posted On September 14, 2021

Fall is just around the corner and at World of Beer that only means one thing, Oktoberfest is near! At World of Beer, we pride ourselves on bringing our customers the greatest beer from all over the world. Sometimes, we even give them a chance to win a trip to some of the most sought-after beer destinations the world has to offer.

Oktoberfest started as a much different event than the modern-day festival that we know today. The world’s largest beer festival dates to October 12, 1810, the date that King Ludwig of Bavaria married Princess Therese von Sachsen-Hildburghausen. The Bavarian royalty invited the citizens of Munich to attend the festivities which were held on the fields in front of the city gates. While there were not any beer tents or fairground rides at the time, it marked the beginning of Oktoberfest.

Munich breweries were officially involved in festival proceedings in 1887. Since that time, a parade of horses and floats decorated by the breweries are led throughout the city ending at the festival grounds. Where the first barrel of beer is tapped followed by the traditional exclamation “O’zapft is!” (“It has been tapped”).

The only beers that are allowed to be poured at the Oktoberfest festival are those that are brewed according to the Germany Purity Law, or Reinheisgebot and are brewed within the city limits of Munich. Beers that meet those criteria are designated as Oktoberfest beers or Marzen/Festbier. Currently there are only 6 breweries that serve their beer at the festival.

Starting September 15th, World of Beer customers will have the opportunity to win an all-expenses paid trip to Munich, Germany to attend the 2022 Oktoberfest festival. WOB is partnering with two great breweries to bring you the Oktoberfest Brewery Challenge, Bayerische Staatsbrauerei Weihenstephan and Samuel Adams.  Based in Freising, Germany, Weihenstephan is the world’s oldest brewery and has been in production since 1040. While Samuel Adams has become a pioneer in the craft brewing industry and is the leading producer of a domestic Octoberfest-style beer. From September 15th through October 17th, World of Beer will be featuring four beers from these two respected breweries bringing old and new world German-style beers to a WOB location near you.


Beer of the Week: Lakewood Tangerine Queen is a 5.7% wheat ale with orange peel and tangerine purée. During the hot summer days this is exactly what we want. A refreshing wheat ale with a tangerine kick. Comes in with bright citrus flavors and then finishes clean, crisp, and dry.

Want to try this beer? Ask you local WOB*Star if this beer is on tap near you!