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Partnering with Hidden Heros

Partnering with Hidden Heros

Posted On October 12, 2021

World of Beer’s philanthropic initiative, WOB Gives Back, gives our locations and customers a chance to create good in our communities. From October through the end of December, we are partnering with The Elizabeth Dole Foundation and featuring Pilsner Urquell.

Hidden Heroes is dedicated to serving, empowering, and honoring the millions of spouses, parents, family members, and loved ones who care for America’s wounded service members and veterans at home. With your help and through WOB Gives Back, we are not only raising funds for a deserving cause, but we are helping Hidden Heroes bring vital attention to the untold stories of military caregivers as HH seeks solutions for the tremendous challenges and long-term needs they face.

For this quarter’s WOB Gives Back program, we are featuring a true original, Pilsner Urquell. As the world’s first pilsner, Pilsner Urquell has been brewed since 1842.  Still brewed in the original brewery in Plzeň, Czech Republic, Pilsner Urquell has inspired generations of brewers to produce a style of beer, Pale Lager, that now accounts for over 70% of all beer sold across the world.

Prior to the introduction of the pilsner style, most beer consumed was top fermented and brewed with much dark malts. Tavern owners became disgruntled as the warmer fermented beers of old were sour and undrinkable. Josef Groll, a Bavarian brewer, was brought to Plzeň to lead the newly constructed Plzeň brewery, where he experimented with a new technique of “lagering” beer. The beer Groll produced used this “lagering” method, lighter colored malts & Saaz hops and amazed the people of Plzeň.

By 1873, Pilsner Urquell was being imported to the United States, a mere three years before Eberhard Anheuser and Adolphus Busch launched their American Budweiser and Pilsner Urquell quickly became the best-selling imported beer in the US prior to Prohibition. Today, Pilsner Urquell is still brewed using the same ingredients and same recipe at the same brewery that Josef Groll first brewed Pilsner Urquell back in 1842.

We invite you to your local World of Beer to experience THE original Pilsner-style beer and help a great cause while you’re at it!