Effective Date: May 19, 2017
Ownership & Business Transactions
We Collect Personally Identifiable Information and Other Information that You Submit
Personally Identifiable Information
You may visit the Site without disclosing any personally identifiable information, but you will be required to provide personally identifiable information in order to use certain Site features, such as requesting to receive our email newsletter, registering with the Site to receive email notifications for WOB locations, purchasing a gift card, requesting to receive more information about franchising opportunities, or joining the WOB rewards program.
WOB will collect any personally identifiable information from or about you that you provide to us, which information may include your name, contact information (including your telephone number, physical address, and email address), shipping information, payment information, and your birthdate. You may choose to submit additional information, which we will collect if you choose to provide it. If you provide your wireless or other telephone number to us, we will use that telephone number to look up your WOB rewards account, if applicable. We will use your personally identifiable information to communicate with you and as otherwise set forth below, subject to applicable laws.
Mailing List Information
If you sign up or otherwise opt in to receive emailed promotions from us, you will need to submit your name, email address, and birthdate. You must be at least 21 years of age in order to sign up for our mailing lists. We will use this information to provide you with promotional and other communications that we think may be of interest to you. You may opt out of receiving promotional emails from us at any time by following the unsubscribe instructions contained in the applicable email. We may use a third party email provider to deliver these communications to you.
If you sign up for the WOB rewards program you will need to submit your name, physical address, email address, telephone number, and birthdate. To register your physical WOB rewards program card on the Site, you will need to enter the loyalty card number located on that card.
If you use the Site while logged into your WOB rewards program account or if you use your WOB rewards program membership at a WOB location, we will collect information about your activity and transactions, for example, the beers you have purchased and the WOB locations you have visited.
Purchases of gift cards must be made by credit or debit card. All credit and debit card information is provided directly to our PCI-compliant third-party payment processor. WOB does not directly access or handle your credit or debit card information. To make a purchase, you will need to submit your name, email address, and telephone number, as well as your credit or debit card number, expiration date, CVV code, and billing address. Payment by credit or debit card is subject to the approval of the card issuer. We will not be liable in any way if a card issuer refuses to accept a credit or debit card for any reason. We do not store or maintain any credit or debit card information.
If you fill out an inquiry form on the Site with respect to WOB franchising opportunities, you will need to submit various information pertaining to the prospective franchisee, such as whether or not you have franchising experience, your areas of interest, and limited company financial information.
Other Information Collected
When you browse our website, you are able to do so anonymously. However, we may passively collect anonymous information when you are on our website.
Advertising Networks and Personalized Advertising
The Site uses Google AdWords, an online advertising service provided by Google Inc., to collects anonymous information about your visits to and interactions with the Site and other web sites. Google Inc. will use this information to target advertisements for goods and services. These targeted advertisements may appear on the Site or on other web sites. The anonymous information is collected through the use of a “pixel tag,” which is industry-standard technology. To opt out of remarketing advertising provided through Google or to customize your ad preferences, visit Google’s Ad Settings page at http://www.google.com/settings/ads. Opting out will not affect your use of the Site. To obtain more information about third-party ad networks and online behavioral advertising and to change your preferences with respect to certain online ads, please visit the National Advertising Initiative Consumer Opt-Out web site at http://www.networkadvertising.org/choices or the Digital Advertising Alliance Self-Regulatory Program web site at http://www.aboutads.info. Opting out of online ads with one ad network and web browser does not necessarily carry over to any other ad network or web browser. As a result, depending on the opt-outs you request, you may still see our ads from time to time.
IP Addresses and Related Data
The servers used to operate the Site may collect data pertaining to you and the equipment, software, and communication methods you use to access the Internet and the Site, including Internet protocol (“IP”) addresses assigned to your computer, your Internet service provider (ISP), your approximate geographic location, your browser type, the pages you access on the Site, the web sites you access before and after visiting the Site, the length of time you spend on the Site, date and time stamps, and clickstream data. WOB may use this information to administer the Site and its servers, to generate statistical information, to monitor and analyze Site traffic and usage patterns, to monitor and prevent fraud, to investigate complaints and violations of our policies, and to improve the Site’s content and the products, services, materials, and other content that we describe or make available through the Site. We may combine this information with personally identifiable information, other Collected Information, and information obtained from third parties for security reasons. The suppliers that we use to provide the Site may collect information about your visits to the Site and other web sites.
We may access your location with your consent in order to enhance your user experience and increase the usefulness of the Site. You may choose to allow us to access your location by granting the Site access to your location when prompted or through your device’s location services settings. If you are at a WOB location with Bluetooth or WiFi activated, the WOB location may be able to see your device.
How We Use and Share Collected Information
We will use your personally identifiable information for the purpose for which you have given it to us, including to communicate with you in connection with your WOB rewards program account, to process your gift card purchases, and to provide you with information and communications that you request. If you register for a rewards program account on the Site, we will use your information to communicate with you regarding your account. If you submit your zip code or complete physical address in order to locate the nearest WOB locations, we will use that information to process that request. If you contact us for support or assistance in using the Site, we may use Collected Information to determine whether or not your system meets the minimum requirements needed to access and use the Site and otherwise to contact you regarding your request.
Communication with You
Each individual WOB location may be owned by a franchisee as a separate legal entity from us. As a result, Collected Information may be shared with the individual location. In addition, information that you share with any individual WOB location may be submitted back to WOB.
Site Evaluation and Improvement
We may use Collected Information: to analyze, develop, and improve the content, materials, products, and services that we make available through the Site and the Site’s functionality; to inform marketing and communication plans and strategies; to evaluate user needs and customize Site content, promotional emails, and your browsing experience; and for other legitimate and lawful business purposes.
Security and Protection of Rights
We may use Collected Information and share it with third parties to the extent permitted by applicable law, including in the event of a subpoena, court order, or law enforcement request. WOB will use Collected Information and share it with third parties if we believe doing so is necessary to operate the Site or to protect our rights or the rights of others, including disclosing information necessary to identify, contact, or bring legal action in the event of a violation of our contracts, terms, or policies.
Sharing Collected Information with Other Third Parties
We may share Collected Information with third parties who have products or services that we think may be of interest to you. You may opt out of receiving communications from any such third party pursuant to such third party’s policies. We do not control any third party or their policies.
Sharing Collected Information with Our Suppliers
We may share Collected Information with our Site management and hosting supplier, payment processors, online contest management services providers, marketing and public relations service providers, email service suppliers, and other suppliers as necessary for us to provide the Site and our products and services to you and as may otherwise be permitted by applicable law. We require our suppliers to comply with all applicable data privacy laws and regulations. Our suppliers are authorized to and may use Collected Information as necessary for them to provide the applicable services to us.
In addition, we may aggregate personally identifiable information and other Collected Information to create anonymous aggregate information on Site users, which information describes users as a group but does not reveal the identity of individual users. We may use and share aggregated information to determine Site user demographics and usage patterns, to determine what types of products and services we can provide, and to improve and enrich our products, services and Site content. We may also sell, license, or otherwise share anonymous aggregated information with third parties for our own business purposes.
Access by Children
This website is not directed toward children under 13 years of age and WOB does not knowingly collect or use information from children under 13 through the Site.
Access to Your Personally Identifiable Information
If you wish to have access to your personally identifiable information as it exists in our records, please contact us with your request at firstname.lastname@example.org. You may also request that we update your personally identifiable information or correct any factual errors that you believe may exist regarding this information.
This website may link to, or be linked to, other websites not maintained by or related to WOB. WOB is not responsible for the privacy policies or practices of any third parties or third-party websites, including any linked or linking websites. To the extent that you disclose personally identifiable information to any such third parties, different rules may apply to their use and disclosure of personal information that you disclose to them. We encourage you to review the privacy policies of such websites before disclosing your personal information to them.